What actually separates a good photo and a bad photo? Here’s my top tips to get you started if you’re really unsure with your photography skills.

Now, a lot of us are great at lashes and we’re great at brows; we might be fully fledged beauty therapists or we’ve done some short courses and you’re specialising, but we don’t necessarily know how to market ourselves as business owners or as lash artists. 

The saying is true and a photo is worth 1000 words and if you can’t present yourself properly to the world; if you can’t put it out there that you’re really great at what you do, you’re not going to attract new clients. 

1. You need good lighting. Okay, lighting is paramount. We don’t want any shadows across the face. We don’t want a shadow of your phone or your camera, your head or your hand or anything like that. So lighting has to be good. Invest in a really good LED ring light. I love Glamcor LED lights for lashing and for taking photos. If you are using a Glamcor, make sure you turn the light up to the brightest setting.

2. You need a relatively new phone. So the later the model, the better. The camera is going to be much, much better quality and you’re going to produce much better quality images. So you need a newer model iPhone or Samsung or whatever your choice may be there.

3. Always make sure you focus on the lashes. I’m an iPhone girl. What I do with my iPhone is as simple as tapping on the lashes on the screen before you take the image. Now I don’t know how many times I have directed students over the years and I’ve directed the girls that have worked for me. They’ll do beautiful lashes and they end up taking photos of them afterwards. And basically, the camera has focused on the brow hairs or it’s focused on the person’s open pores on their forehead, but you really want to make sure that you tap the screen on the lashes so that the camera focuses on them.

4. Go slow. Okay, don’t rush through it. Be slow and deliberate with your photography. Don’t rush through because you know you just want to get the client up off the bed. And this is why I like to use models for when I’m doing photography of lashes to promote my business, because you don’t feel as rushed as you would with a paying client. So basically, be slow, be deliberate. Choose your shots and know your angles; straight on never tends to look great. An angle looks a little bit nicer. Try some different things. You can direct your client where to look. Don’t be afraid to actually tell them where to look. I like to hold a mascara wand and direct them just for some different options with your shot. But be slow, be deliberate. It’s no use if you rush through and you take 50 images that are all blurry and you can’t use any of them. You’re much better off going slow, taking five images and you get three or four of them that are great that you can use.

Lauren x