Salon Goals

To the beauty salon owner who’s booked & busy but can’t seem to grow…

The premium group coaching program designed to skyrocket your salon to multiple 6-figures, reclaim your time, and create more freedom in your business fast

It’s time you meet:

by Lauren Lappin

“SALON GOALS is easily the best course I have ever done for my business!”

Lauren has taken the guesswork out of what to do and laid it out in an easy-to-understand and actionable way. I understand what I need to do to be profitable and grow.

― Kylee Peebles, Lashes by Kylee

Starting your own beauty business was supposed to give you more freedom...

But right now, you’re like a hamster trapped on a wheel, forever sprinting but never getting anywhere.

😩 You’re constantly bending over backwards to make sure your clients are getting the premium service they deserve

😩 Your neck and back are sore from being hunched over (and using your tools) clients all day, every day

😩 You’re working crazy hours and sacrificing precious time with your family to cross items off your never ending To-Do list

But somehow, you’re only making just enough money to cover your expenses. And you only have a smidge of profit left over for yourself. (Like, barely enough to pay yourself a decent wage).

You’re *one* sick day away from your business crumbling to the ground.

It’s like you need another you...

Only you’re scared you won’t find anyone who can serve your clients as well as you can. And you could barely find the time to train them, anyway.

(Plus what if they steal all of your clients and waste all your time?!!)

Even if you have hired help, you’re struggling to move clients over to your other team members, or to motivate them to take initiative.

So everything is still 100% reliant on Y-O-U.

Which sucks because ―

You know you’re destined for MORE

You’re not “playing around” with lashes or curlers or makeup or hair. Or wasting time on a side-hustle until you get a “real job.”

You’re a legitimate business owner who has the power to make others look amazing AND make sweet money at the same time

You’re so ready to stop playing small and finally:

😍 Move from your spare room to your very own commercial space (or get a second store!)

😍 Add $10K, $20K, or $30K+ to your monthly revenue without working every waking minute

😍 Go from a one-woman show to managing a highly-optimised team

😍 Take a holiday while still earning money in the background

😍 Be the go-to luxury salon in your area

😍 Achieve financial freedom and spend more time with your family

😍 Be the BOSS of your business instead of letting your business be the boss of you!

But right now, that feels light years away

You’re desperately treading water, making just enough money to “get by”, and you’re too exhausted from working in your business to figure out your next move.

Deep down you’re terrified all the naysayers who say “you’ll never make money as a beautician” ― are right.

It’s time to put down your tools and listen up, lady

Owning a beauty or hair salon IS a legitimate business that can give you the financial freedom and independence you deserve.

When you have the right foundations in your business, it’s possible for you to double (even, triple!) your revenue without working 60 hour weeks.

And I’m going to show you exactly how you can rise to the top.

But first, let’s bust the key myths stopping most beauty salon owners from surging past the 6-figure mark ⬇️

Myth 1:“The only way to make serious money is if I’M the one working the hardest in my biz!”

Doing all the things, all the time is the fastest way to hit burnout city…and trust me, once you hit this stage, it’s hard to bounce back quickly.

Instead, it’s about working smarter, not harder.

When you have the right systems, prices, and procedures in place ― your salon will still continue to run smoothly and make you money even when you’re sick, hanging out with your kids, or lounging by the pool.

You can be the best beauty therapist with the most training and certificates under your belt…

But what’s the point of being the best if you don’t have time to see more clients and your revenue is capped?

Or if you can’t take a rest day without seeing a dip in revenue?

If you want to double your monthly revenue, spend less time with clients, and build a sustainable business that brings you joy ― you need to invest in your business foundations.

Myth 2:“To grow my business I need to invest in more beauty courses and improve my skills!”

Tough love time: no great business was ever built without risk.

Sure, your employees might leave earlier than you expected…

But if you don’t ask for help or outsource tasks, you risk staying in the exact same place ― with a capped income and no time off.

Stop being scared of what might happen and focus on the things you can control, like implementing the right hiring practices, creating better policies, and motivating your team so they’ll be there for a long time (not just a good time).

How am I so sure?

I’ve busted each of these myths in my own business and seen rapid growth. And now I’m ready to help you do the same!

Myth 3:“Hiring team members is risky because they’ll leave you or steal all your clients! Plus they’re too hard to manage.”

Hey! I’m Lauren Lappin

I’m a 7-figure lash salon owner, beauty entrepreneur, and mum with an insane love for my two children (and Caramilk Breakaway chocolate!!)

When I first started my beauty business, I never imagined I’d go from working all by my lonesome in my spare room to running my very own luxury multi-award-winning salon, Allure Lash & Beauty Bar.

But here we are!

It hasn’t all been glitz and glamour, though...

Just a few years ago, I was in the same place you are today

I was working myself into the ground for 40+ hours a week trying to do admin, marketing, cleaning, ordering…ALL THE THINGS.

I was too scared to reduce my client hours to work ON my business, because I thought nobody could look after my clients as well as I did.

(Spoiler alert: they can so long as you have the right policies and procedures in place).

And my whole life revolved around work, work, work, because if I wasn’t in my salon all day, every day ― my business would grind to a complete halt.

I was on the verge of burnout. That’s when I realised I’d created a monster 😱

The business I’d started to give me freedom was sucking up all my time, attention, and money.

I had no idea how to grow or sell the business because it wasn’t worth much money if I wasn’t there looking after clients.

And I just knew I couldn’t keep going AND live a happy and fulfilled life.

So I put all my efforts into turning everything around!

I worked on resetting my mindset and refining my marketing.

I developed proper policies and procedures, learned to stop micromanaging, and start trusting my team.

I paid closer attention to the numbers in my business, tracked where my money was going, and invested in business education.

And eventually I was able to cut my client hours down from 40 hours a week to just 6!

Want to know the most jaw-dropping part? 👇🏼

I was making MORE money working 6 hours than I ever did spending 40+ hours hunched over my lash table.

Seriously ― instead of spending 120 hours per month with clients and only earning $55K…

My salon was able to bring in $85K a month after 36 hours a month of seeing clients.

And soon, I was able to hit my first MILLION DOLLAR YEAR working less than I ever had before!

Fast forward to today, my lash salon continues to turn over 7-FIGURES every year

I have a team of 7 incredible people who are exceptional at what they do.

We’re the most sought out lash salon in the area, and we continue to hit consistent $75k+ months.

Even though I don’t have to, I choose to work on clients in the salon one day a week.

And the rest of the time, I have the FREEDOM and flexibility to:

…all with the peace of mind that my bills are getting paid, my staff are getting their wages, and the salon is running like clockwork.

This is the power of working ON the foundations of your business.

And I’ve made it my mission to help beauty business owners like you stop playing small, step into your power, and grow your salon fast.

Here’s how I’m doing it…

🎉 Take multiple family holidays or a day off (sometimes at the last minute!)

🎉 Spend quality time with my two children

🎉 Make a great income for my family

🎉 Work on other business ventures and passion projects (I just sold my third business!)

Salon Goals

*INTRODUCING*

It’s time you meet:

by Lauren Lappin

The premium 14-week group program that gives you the coaching, guidance, and accountability you need to supercharge your salon growth to multiple 6-figures…

So you can go from an overwhelmed, overworked, one-woman show to being the proud BOSS of a luxury salon

Think of SALON GOALS as business school for beauty salon owners

This is NOT another beauty course that teaches you how to improve your technical skills…

(Because you already know how to make your clients look amazing 😉)

Inside SALON GOALS, I take you step-by-step through the exact strategies I’ve implemented in my own business to take it to 7 figures.

We dive deep into the fundamentals of salon BUSINESS GROWTH ― (things that aren’t even taught in beauty school!) ― so you can gain the knowledge, direction, and Lizzo-level confidence you need to:

👉🏼 Move into your own commercial salon like the beauty boss you are

👉🏼 Build a powerful team who want to work with you long-term

👉🏼 Set and smash your monthly revenue goals (hello consistent 5-figure months!!)

👉🏼 Work less in your biz, but earn more $$$ (and actually see it in your bank account)

👉🏼 Confidently step away from your salon with ease, knowing your team has everything under control

👉🏼 Become the go-to beauty salon in your area AND have the capacity to serve all your new clients

No more second-guessing. No more burnout. And no more playing small!

With me by your side teaching you everything I know about scaling a luxury salon business…

You’ll be able to stop working 40+ hour weeks, start making a 6-figure salary, and smash your dreamiest goals ― just like these beauty bosses! 👇🏼

Go from feeling overwhelmed to having a crystal clear plan of exactly what you need to focus on to accelerate your growth.

This week, we’ll dream big, start planning your vision for your business, and set concrete goals to help you get there! 

You’ll walk away with:

Week 1: Goal Setting

Powerful short-term and long-term SMART goals you’ll actually stick to

✔️

Monthly revenue goals for yourself and your team members

✔️

A clear-cut plan of how to reverse engineer your next best steps based on your vision

✔️

You’ll also get LIVE coaching calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Ever feel like there’s just not enough time in the day to work ON your business? Or no matter how much you work, things just aren’t getting done? 

This week, we’ll identify the most important tasks for you to work on to fast-track your business growth and help you reclaim your time! 

You’ll discover:

The best way to prioritise your tasks effectively 

✔️

The number one question to ask yourself whenever you’re about to start a task 

✔️

The most important tasks to systematise and outsource so you can reclaim your time

✔️

The powerful tool to stay productive and limit distractions 

✔️

How to spend your time on the areas that really matter 

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 2: Time Management

One of the biggest mistakes I see in this industry? Beauty professionals undercharging their services. 

Some cover their costs, but don’t earn any money, while others are actually losing money. All of that ends here! 

You’ll discover:

How to set your prices so you’re actually profitable 

✔️

How to avoid the number one mistake beauty business owners make when it comes to pricing 

✔️

The fool-proof way to calculate the cost of your services, wages, and overheads

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 3: Pricing Part 1

Let’s dive even deeper into the numbers. We’ll break down exactly how much time each service takes you AND how much you should be charging to make a profit. 

Because if you aren’t making enough to cover all of your costs AND take home a healthy wage, what’s the point of being in business?

You’ll discover:

The 2 different cost-based pricing strategies you can use to price goods and services in your business ― and how to determine which is right for you 

✔️

How to calculate your hourly wage for each service AND charge correctly for the time you’re spending per client 

✔️

Identify which of your pricing and timings need to be adjusted to make you more profit 

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 4: Pricing Part 2

Constantly feeling overwhelmed by everything you offer in your business? 

The best way to cut down your expenses, fast-track your growth, and be the go-to salon in your area is to niche down. 

You’ll discover:

The pros and cons of niching down your services menu (and how to determine if you want to be a specialist or generalist)

✔️

How to determine what services to keep or cull 

✔️

The key decisions I made that took me from generalist beauty therapist to owner of a premium lash salon. (Can you say: behind-the-scenes-access!?)

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 5: Niching Down

Constantly feeling overwhelmed by everything you offer in your business? 

The best way to cut down your expenses, fast-track your growth, and be the go-to salon in your area is to niche down. 

You’ll discover:

The pros and cons of niching down your services menu (and how to determine if you want to be a specialist or generalist)

✔️

How to determine what services to keep or cull 

✔️

The key decisions I made that took me from generalist beauty therapist to owner of a premium lash salon. (Can you say: behind-the-scenes-access!?)

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 6: AI & Your Beauty Business

This week is dedicated to helping you move through your biggest challenges. 

Bring your burning questions or sticky situations to a call, and we’ll work through the mindset shifts and action steps you need to clear this hurdle and surge forward. 

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 7: Hotseat Coaching

Ready to put down your tools and step away from the salon without everything falling apart? Then it’s time to hire help.

This week, you’ll get all my best tips and tricks for hiring staff members who are ready to hit the ground running and help you supercharge your salon! 

You’ll discover:

The pros and cons of hiring help (and how to decide what’s the right step for you)

✔️

How to work through your fears and limiting beliefs about hiring team members 

✔️

The “right” time to hire your next team member 

✔️

My top interviewing tips for hiring success 

✔️

The 3 pivotal questions to ask when hiring a prospective team member 

✔️

My checklist for choosing the best candidate for your role 

✔️

The key things to include in your employment contracts to protect yourself and your staff 

✔️

The important legal issues to consider when hiring staff 

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 8: Hiring A Team

You’ve made your first hire! Congrats 👏. But now what? 

As the boss, you’re responsible for keeping your team members motivated and the best they can be, and I’m going to show you how! 

You’ll discover:

How to start your relationship with your team members off on the right foot 

✔️

How to gracefully let go of control and stop micromanaging

✔️

My top guidelines for conducting efficient team and individual meetings 

✔️

How to set team targets to inspire action 

✔️

How to set revenue goals for your team members

✔️

The art of offering individual bonuses to team members 

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 9: Motivating Your Team

The key to running a smooth and successful business on autopilot? Policies and procedures. 

With these in place, you’ll go from spending 100+ hours a week on admin and team training to working as little as 10! 

This week, you’ll discover:

How policies and procedures can dramatically increase the value of your business 

✔️

How to decide if you need a policy or procedure in place

✔️

A list of Policies & Procedures for your business 

✔️

How to start writing your Policy & Procedure Manual

✔️

My top tips for organising your Policies & Procedures 

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 10: Policies & Procedures

Knowing your numbers is imperative to the success of your biz! 

This week, we get open and honest about your feelings around money, and take a closer look at the nitty gritty numbers you need to run a profitable salon. 

You’ll discover:

How to identify (and change) the limiting beliefs you have around money 

✔️

My horrible experience with an accountant (and how to learn from my mistakes) 

✔️

The main accounts you need for your business 

✔️

An inside look at how I move money between the different accounts to ensure consistent cash flow

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 11: Money Management

Knowing your numbers is imperative to the success of your biz! 

This week, we get open and honest about your feelings around money, and take a closer look at the nitty gritty numbers you need to run a profitable salon. 

You’ll discover:

How to identify (and change) the limiting beliefs you have around money 

✔️

My horrible experience with an accountant (and how to learn from my mistakes) 

✔️

The main accounts you need for your business 

✔️

An inside look at how I move money between the different accounts to ensure consistent cash flow

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 12: Social Media

This week is dedicated to helping you move through your biggest challenges. 

Bring your burning questions or sticky situations to a call, and we’ll work through the mindset shifts and action steps you need to clear this hurdle and surge forward. 

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 13: Hotseat Coaching

You’ve made it to the end! 

You’ve audited your time, raised your prices, and made the first steps towards hiring your first team members. 

This week, we’ll focus on how you can keep growing and rising to the top! 

You’ll discover:

How to continue growing your team 

✔️

How to create a seamless client experience so clients keep coming back for more

✔️

The best ways to systemise and delegate tasks in your business so you can reclaim your freedom 

✔️

You’ll also get LIVE training calls every week so I can answer your questions as they come up, guide you through your challenges, and help you implement what you’re learning in your own salon

Week 14: Keep Growing

Here’s how YOU’LL get there ^^ too

Your week-by-week breakdown

“I am now making more money than ever and consistently paying myself a decent weekly wage and superannuation!”

Before joining SALON GOALS, I was struggling with structure in my business, had staff who needed guidance, and I had no idea what to do or how to do it. I was lost and was considering closing the business. It was a big investment, especially when I wasn’t making enough money at the time. However, it was definitely worth every cent! 

As a result of SALON GOALS, I have implemented policies and procedures which help guide and structure my staff and how they run their work day. I would be so lost without Lauren and I truly believe my business would not be around any longer if I had not found her and joined this program.

― Kendall Watterson, Mode Lash and Beauty

“Lauren helped me take control of my business instead of it controlling me.”

Before SALON GOALS, I wasn’t really making good money in my business. I was at a loss as to what my next step was and wanted some guidance. I loved how SALON GOALS motivated me each week. The whole 12 weeks not once did I struggle with finding motivation. 

Now, I’m really confident within myself and my business. I feel like I am the owner, not just working in the business. SALON GOALS is a business course that helps you grow as a business owner and a business. You learn about things that you would never think of yourself.”

― Holly Greenfield, Euphoric Beauty

When you join SALON GOALS, you’ll also get access to:

Designed to get you implementing everything you’ve been learning, and working ON your business so you can start seeing results faster.

Completing the weekly challenge will keep you on track and will help you develop a sense of goal-setting, achievement, and pride in yourself! Making a plan and following through helps you stay focused and motivated to reach your goals!

Weekly Challenges

Get the inside scoop on the guidelines and resources I’ve used to scale my business and make it as streamlined as possible. Your success is my success, so if you have a question or challenge that I have a checklist or template for ― I’ll upload it to the dashboard for you!

Whether it’s a peek at my referral cards, details of my go-to contractors I love working with, or examples of how I run Instagram giveaways… you name it, and I’ll do my best to provide it!

Business Building Resources

Step into my digital salon and make yourself at home!

This is the place for you to get the TLC your business needs by connecting with a like-minded group of salon owners, asking for encouragement and advice, or even swapping your fave beauty tips.

Private Facebook Group where you can ask me anything

In this powerful self-paced course, you’ll discover how to optimise your Instagram account and create engaging content so you’ll be seen as the go-to beauty salon in your area and continue to attract even more premium clientele.

(And with everything you’ll learn inside SALON GOALS, your salon will finally have the capacity to serve them all 😉)

BONUS: 12-month access to Social Media Mastery for Salon Owners

“If you want to learn how to grow your business and take it to the next level then SALON GOALS is the only way!

I felt so overwhelmed with the business side of my business. I had no idea how to run it behind the scenes and felt there was no blueprint on things I should be doing and how to make it run smoothly!

The most helpful part was the weekly calls and the easy to digest information. I loved all of Lauren’s examples of what she has done and does to be really helpful. Now, I feel I have an understanding on how to run it professionally instead of just working in my business and winging everything else.

– SALON GOALS September 2022 student

In a nutshell, here’s all the juicy goodness you get inside SALON GOALS

14 x 60-minute group coaching sessions

walking you through the fundamentals to skyrocket your business

My brain and strategic guidance

on your beauty business over the next 14 weeks

Access to all the recordings in Thinkific for 12 months

to replay whenever you want

Access to my Business Building Resources

to implement in your own salon business

Access to the private Facebook group

where you can ask me anything you want

BONUS: Social Media Mastery for Salon Owners

discover how to optimise your Instagram account and create engaging content

Ready to fast track your salon growth, hit multiple 6-figures, and become the go-to salon in your area?

Join SALON GOALS today

We start on the 12th February 2024

PAY IN FULL

One-Time Payment of

$3555 AUD + GST

CASHFLOW-FRIENDLY PAYMENT PLAN

Start with one payment of

$305 AUD + GST

Followed by 13 weekly payments of $305 AUD + GST

This is NOT your average online course where I rinse and repeat strategies that worked years ago but aren’t working today

As someone who’s still running my salon today with a team of 7 employees― I know all the challenges that come with being a beauty business owner in today’s post-pandemic landscape.

You can trust that everything I’m sharing has been tested and implemented in my own business, and I’m passionate about helping you apply it to your own salon.

Because there’s simply not enough business education out there for beauty therapists like you and me!

Most beauty courses don’t teach you how to grow, make money, and be profitable without burning yourself out.

And that’s why the majority of salon owners who are booked and busy still can’t grow past the 6-figure mark or have the freedom to step away from their business.

Which sucks because when you have the right business fundamentals in place ― the sky’s the limit!

You CAN make 5-figure months and multiple 6-figure years without working 40+ hour weeks.

You CAN have a healthy work-life balance and step away from your tools without seeing a plunge in revenue.

You CAN have the freedom to choose what you want to do with your time and your money.

I’ve seen this happen for myself. I’ve seen it happen for my past SALON GOALS students. And now I’m determined to help YOU get there!

For 14 weeks, I’ll be in the trenches with you answering your questions, taking you behind the scenes of my business, and guiding you through your biggest challenges.

And I’m confident that by the end, you’ll have the direction and clarity you need to create a business that won’t just give you more money ― it’ll also give you back your time and your freedom!

“SALON GOALS is like a crash course on how to run an effective and profitable salon.”

I loved how honest Lauren was and how she gave real in-salon examples of her salon. How things run there and the problems she’s come across and how she solved them. How she applied the things she’s teaching in her own life.

I was worried that a lot of content wouldn’t apply to me because I’ve been in business so long. A lot I did know but even the things I did know, I got a different perspective on and knowing why someone does things in their business the way they do is always interesting to me.

SALON GOALS has the most practical business advice that applies to any salon owner who wants to make sure their salon won’t crash and burn.

― Sarah George, Brazilian Body

“Who exactly is this right for?”

Not sure if SALON GOALS will supercharge your beauty business?

SALON GOALS doesn’t cover client attraction strategies. Instead, it’s focused on helping you grow your business to the next level by either hiring a team OR streamlining your systems and processes.

❌ You’re still struggling to attract clients consistently


I don’t teach you how to apply lashes or any technical beauty skills. Instead, it’s all about the fundamentals of business growth ― AKA all the things they don’t teach you in beauty school. We talk about how to scale your revenue, maximise your profit, and hire team members.

❌ You want to learn how to improve your technical skills and craft



SALON GOALS is focused on salon business growth only. If you’re looking for help to launch a beauty course or start an eCommerce revenue stream ― this isn’t the program for you.

❌ You want to learn how to train others in beauty services or sell wholesale beauty products


First, SALON GOALS is NOT the right fit for you if:

SALON GOALS is the perfect fit for you if you’re a beauty salon owner who can relate to any of the following:

🙋‍♀️You’re booked and busy with client work and need new strategies, guidance, and mentoring on how to grow your revenue to or past 6-figures

🙋‍♀️You want to learn how to streamline your policies and procedures so you can step away from your salon without everything falling apart

🙋‍♀️You’re looking to hire your first (or another) staff member but you have no clue where to start

🙋‍♀️You already have team members, but somehow you still end up doing most of the client work. You want to optimise your team and reclaim your time.

🙋‍♀️You want to learn the ins and outs of running a sustainable business that pays you a livable salary AND runs without you

“SALON GOALS is easily the best course I have ever taken for my business!”

Before SALON GOALS, I was very busy in all the wrong ways. I didn’t know my goals, I had no idea what my price points, inventory or profits were. If you started a business with no idea of how to actually run a business, but you are great at your service, this is the course for you.I understand what I need to do to be profitable and grow. 

She has taken the guesswork out of what to do and laid it out in an easy to understand and actionable way. It doesn’t matter what industry you are in. SALON GOALS is the best foundations course! 

― Kylee Peebles, Lashes by Kylee

From one beauty boss to another, here’s what I want you to know ―

The fact that you’re here and you’ve grown your salon to the point where you are now:

🌟 Booked out with client work
🌟 Have returning clientele
🌟 Making enough to pay your bills

…is AMAZING!

You’ve proven that it is possible for you to make money doing what you love, while making others feel and look incredible.

BUT the truth is, the steps and strategies that got you to this point aren’t going to help you grow any further.

If you want to pay yourself multiple 6-figures, maximise your profit, spend more time with your family, and run a luxury salon without working 40+ hour weeks ―

You need a different strategy, a fresh mindset, and a whole new set of business-growing tools.

The good news? 
You don’t have to figure this out on your own.

Over the next 14 weeks, I’m committed to equipping you with all the tried-and-tested steps and strategies that have helped me and past SALON GOALS students create a business that’s given us the flexibility and freedom we crave.

So if you’re ready to work smarter, not harder…

Supercharge your revenue, profit, and freedom…

And you want to do it fast…

…then join me inside SALON GOALS today!

“I only work 2 days on clients and have 3 admin days!”

I joined SALON GOALS because I wanted more time to work ON my business rather than IN it! I wanted to grow my team. Lauren truly changed the way I run my business and I am forever grateful for the confidence she’s given me. 

I loved the support from not only Lauren but the rest of the girls. The friendships I’ve made are a bonus too. SALON GOALS is your #1 team growth tool!

― Jena White, Bodii Kollective

Ready to fast track your salon growth, hit multiple 6-figures, and become the go-to salon in your area?

Join SALON GOALS today

We start on the 12th February 2024

PAY IN FULL

One-Time Payment of

$3555 AUD + GST

CASHFLOW-FRIENDLY PAYMENT PLAN

Start with one payment of

$305 AUD + GST

Followed by 13 weekly payments of $305 AUD + GST

Your questions, answered 👇

100%! Past SALON GOALS students have included:

Skin therapists
Cosmetic injectors
Hairdressers
A brow tattoo therapist (cosmetic tattooing)
A nail technician
And more!

Basically, if you have a service-based or appointment-based business in the beauty industry, then SALON GOALS is for you!

Occasionally, I’ll use my own experience as a lash artist as examples of how I’ve grown my business. (E.g. How much I charge for lash refills etc).

But the concepts and strategies I teach will still apply to you so long as you’re in the beauty industry.

The next cohort starts on 12th February 2024

You will need 30-60 minutes to watch the video lessons each week, and our live coaching calls run for 60 minutes. If you have your questions answered early on in the call, you are welcome to leave early, but I do recommend staying for the whole session to get the most out of it.

I also set optional challenges and action steps each week to help you implement what you’re learning. These can take anywhere from 30-60 mins. So I recommend setting aside 1.5 hours a week. 

I host the LIVE coaching calls twice a week and you can choose which call to join based on your time zone, or feel free to join both live coaching sessions!

Once you join the program, you have the option of voting for the time and day that suits you best, and I’ll schedule call times based on what suits the majority of the cohort!

I also set optional challenges and action steps each week to help you implement what you’re learning. These can take anywhere from 30-60 mins. So I recommend setting aside 1.5 hours a week. 

All calls are recorded and will be available for you to replay inside the Thinkific dashboard. 

Once you join SALON GOALS, you’ll get the chance to upgrade your membership to VIP for 1:1 support and coaching.

As a VIP, you’ll get x2 one-to-one 60-minute coaching calls with me. 

In those calls, we’ll work on your specific business struggles and you’ll get personalised advice for your salon. 

You get access for 12 months so you have plenty of time to refer back to it!

Absolutely. In the past, I’ve had students from Canada, UK, New Zealand and the US join in!

Occasionally, I’ll make Australia-specific references (such as how we pay our taxes and employment guidelines) ― but the majority of what I teach will help you supercharge your salon biz no matter where in the world you’re based! 

Yes! Past students have joined with 0 team members and others have joined with 5. 

SALON GOALS will help you learn how to make your first hire, how to set goals for each team member, and how to motivate your staff. 

SALON GOALS will still teach you how to scale your business even without team members. 

There are two modules dedicated to hiring staff members and growing teams, but the rest are focused on topics that apply to anyone running a salon business e.g. implementing policies and procedures, prioritising your time effectively, reaching profitability, and managing your money. 

At this stage, the doors will re-open later in 2024, but it will be at a slightly higher investment. 

If you want to supercharge your salon growth sooner rather than later, and you want to do it at the lowest investment it’ll be ― I recommend hopping in now! 

I’m all ears! Simply email me at hello@laurenlappin.com.au or we can hop on a short 20 min call to discuss whether SALON GOALS is the right fit for you. Book a call here.

Ready to fast track your salon growth, hit multiple 6-figures, and become the go-to salon in your area?

Join SALON GOALS today

We start on the 12th February 2024

PAY IN FULL

One-Time Payment of

$3555 AUD + GST

CASHFLOW-FRIENDLY PAYMENT PLAN

Start with one payment of

$305 AUD + GST

Followed by 13 weekly payments of $305 AUD + GST

lauren lappin

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